Avellino Press

Classic Italian Cookbook Making Comeback

2009-06-27T09:19:00.000-07:00

COOKING ITALIAN, THE COOKBOOK BY JOE BIANCO (FROM MY DEAR ITALIAN MOTHER'S PEASANT RECIPES) IS MAKE A COMEBACK.
Avellino Press RE-RELEASED THE BOOK AND IT IS SELLING A FOOD FAIRS AND BOOK SHOWS IN THE PORTLAND OREGON) AREA.
THE BOOK GIVES EASY-TO-DO TRADITIONAL ITALIAN RECIPES FROM THE NAPLES REGION OF ITALY CONSIDERED BY MANY FOOD ENTHUSIASTS TO BE THE CENTER OF TRUE ITALIAN COOKING.
THE RECIPES ARE MOSTLY VEGETARIAN AND LOW COST.
COPIES SELL FOR $9.95. THE BOOK IS SOFT COVER WITH ILLUSTRATIONS ON ALL TYPES OF PASTA SOLD BY RONZONI MACARONI COMPANY IN NEW YORK. THE BOOK WHEN ORIGINALLY PUBLISHED IN 1976 WAS REVIEWD BY LEADING NEWSPAPERS AND WIRE SERVICES IN THE COUNTRY INCLUDING THE ASSOCIATED PRESS,THE NEWARK STAR LEDGER, THE OREGONIAN IN PORTLAND OREGON,THE SAN FRANCISCO CHRONICLE AND SAN DIEGO UNION.

easy and healthy recipes for workers

2008-05-30T20:12:00.000-07:00

I walked into my kitchen this evening unable to decide what I was going to make for my dinner. I make my dinner almost every evening and I dread going out because of the difficulty in finding a cafe offering simple, economic and healthy foods.I live on a limited income and I must be very careful to control my urges for fancy foods.
Anyhow, I splurge on some mozzeralla which I bought for a decent price at the local Cash&Carry wholesale store. In addition I picked up at a decent price some fresh halibut and a red bell pepper which I'm told is loaded with all sorts of necessary vitamins more than its green and yellow companions. I baked the halibut which I dressed with olive oil and several slices of bell pepper . I sliced the mozzerella, dipped the slices in egg batter and bread crumbs and sauted them in olive oil. For some greens I cut up some brocoli, steamed them and them sauted them in olive oil. It was terrific.Plenty of vitamins and extremely satisfying.

Book signing at Made in Oregon store`

2008-05-25T18:32:00.000-07:00

Paul Pintarich, author and journalist, will be signing his new book HISTORY by the Glass, a Second Round,Saturday (Rose Festival Parade Day)June 7 from 2 to 4 p.m.at Made in Oregon store, Lloyd Center next door to Nordstroms.

Since its publication in November 2007, HISTORY by the GLASS, a Second Round,has enjoyed book signings at Powell's, Goose Hollow Inn, University Club of Portland, Buffalo Gap tavern,and Gottleib Art Gallery,(downtown Portland).

The book is a history of current historic Portland taverns, bars and saloons.Photos of the saloons accompany each essay plus a directional map. The book cover has a four-color photograph of an overflowing beer mug with two Portland roses.

For more information see www.biancobookpublishing.com

Forty-four old taverns highlighted

2007-07-15T15:05:00.000-07:00

In the forthcoming second edition of History by the Glass, a book on Portland's past and present saloons, bars and taverns, there will be 44 historic drinking establishments introduced and revisited. This new and revised edition of the original Best Seller should be appearing in bookstores late October or early November.
A photo of the second edition will be in our blog in the weeks ahead.Already we are getting interest from the independents as well as the chains.
We will keep you posted.

History by the Glass , a second round

2007-06-04T10:44:00.000-07:00

In several months Paul Pintarich, noted author and one time book critic of The Oregonian newspaper,will release his new book ..a second edition on Portland historic taverns and bars. For more information contact publisher: Bianco Publishing/Avellino Press 503/223-6737 or jrbmedia@hevanet.com

Powell Books at PDX boosting OREGON FEVER

2006-01-25T19:21:00.000-08:00

Air travelers at Portland International Airport (PDX) are purchasing OREGON FEVER at Powsell Books. Sales are atttributed to the book's easy-to-read format. OREGON FEVER is an anthology of short essays by leading Northwest writers including Ivan Doig, Barry Lopez and Larry Colton.

OREGON FEVER,the book, in The Oregonian sales drive

2006-01-15T17:09:00.000-08:00

On January 2nd The Oregonian published a half page subcription campaign advertisement offering the book OREGON FEVER as a gift to new sign-up subscribers. The half page promotion will continue throughout the month, according to a spokesman for the newspaper.

new marketing tool begins

2006-01-15T16:59:00.000-08:00

January was the beginning for a new marketing tool for OREGON FEVER . It launched a cooperative effort with the largest daily in the Pacific Northwest.

Books and newspapers: who will survive?

2005-12-27T20:09:00.000-08:00

This is a very difficult prediction to make .As a former working journalist and one that has spent most of his adult life in a field of endeavor which has no equal I reluctantly forecast that the newspapers as we know them today will be altered .Journalists will still be dominant but the product of their work will be delivered by different means. As for books they will remain the same , at least for the most part.There will be parts of books delivered through the internet and by DVD but neither will replace the actual book-toting item we are familiar with today.

Newspapers have a tradition of a large staff of specialists. Maintaining this advantage will serve as a "plus" when readers chose between traditional TV news providers and the print journalists. For more information on the subject contact jrbmedia@hevanet.com or 503/223-6737.

Powell's at PDX offers sale price

2005-12-27T19:29:00.000-08:00

One of the Pacific Northwest's largest and most popular book stores has offered OREGON FEVER at holiday sale prices.The book listed at $19.95 is being sold at Powsell's PDX outlets ,according to its manager, at a sale price of around $12, definitely a good price for widely reviewed anthology of Northwest writers. The reviews are listed here by book editors from northern Washington to southern Oregon and places eastward in the Northwest.
(Call 503/223-6737 if you need more information)

Oregon Fever in campaign

2005-11-20T11:21:00.000-08:00

A new promotion is being planned in Portland to promote the widely reviewed book OREGON FEVER edited by Charles Deemer. This anthology of Northwest writings from 1965 to 1982 was based on stories by prominent writers in The Sunday Oregonian's Northwest Magazine. At this time the book is available in many main bookstores and also available for lease at public libraries in the Northwest and Northeast.

OPB Radio Airs "Oregon fever"

2005-07-10T13:24:00.000-07:00

On July 8, 2005 Oregon Public Broadcasting radio aired the 30 minute profile of "OREGON FEVER" the book, by Charles Deemer. Morgan Holm, prominent OPB radio anchor hosted the 30 minute show. The broadcast is also on-line for those who missed the show. Any questions regarding the program call Bianco Publishing 503/223-6737. The book is an anthology of Northwest writings which appeared in the Sunday Oregonian's Northwest Magazine between 1965 to 1983. Some of the writers included Barry Lopez, Ivan Doig, Dan Yost, Larry Colton and others from the Pacific Northwest.

OPB tapes interview show

2005-06-21T17:16:00.000-07:00

Under the careful and talented editing of Oregon Publoic Radio managing editor, Morgan Holm, a 30 minute show has been produced heralding OREGON FEVER, the book, and its subject material ...The Oregonian and its Northwest Magazine. In one of the more penetrating interviews Mr. Holm tracked the history of OREGON FEVER , the anthology of Northwest writings from 1965 to 1982. It all took place in the pages of the newspaper's Northwest Magazine. The book has been widely reviewed by the Pacific Northwest print media and has been boughtby libraries,one as far as Concoocook, N.H.
Mr. Holm plans to air the show in several weeks on OREGON TERRITORY at 4:30 p.m. Fridays.

Annie Bloom's book signing

2005-05-26T10:01:00.000-07:00

On May 24, just a week after the St. Honore book signing celebration, book lovers turned out for an intimate signing and reading by Charles Deemer at one of the book buyers' favorites....Annie Bloom's Books in Multnomah, just outside the city's center rim. Deemer was at his best spinning tales of his playwriting, even acting and writings for Northwest Magazine.the subject of his new book OREGON FEVER. Dan Yost, one of the 16 essayists in the new book, showed up and talked about his early writings and current Hollywood activities. It was an enjoyable evening and kudos to Annie Bloom's staffers Will, Michael, and Caroline and others.

-Authors celebrate at Book Signing

2005-05-19T18:28:00.000-07:00

The response to the notices regarding the May 18 2005 book signing of OREGON FEVER and authors' tributes was overwhelming. People crowded into St. Honore bakery, site of the event, in Northwest Portland meeting the famous and not so famous writers who came to the event. The visitors were treated to complimentary exquisite french pastries and champagne . Book purchasers had the opportunity to obtain autographs from not only the book's editor, Charles Deemer, but the contributing essayists as well.
Headlining the writers(essayists)table was Charles Deemer, Dan Yost( co-writer with Gus Van Sant of the film "Drugstore Cowboy")Rick Rubin, Art Chenoweth, Charles Gould, Larry Colton, Gerry Pratt, Paul Pintarich, Larry Leonard, and Joe Bianco. Media representatives included Beverly Close of The Oregonian newspaper's book review department,Fred Delkin , internet editor of OREGON MAGAZINE and Allan Classen, editor and publisher of the NW Examiner newspaper. OREGON FEVER is an anthology of Northwest writings from 1965 to 1982 taken from the Sunday Oregonian's Northwest Magazine.The magazine ceased publication in the late 1980s.

Seattle Times/Seattle P.I.add their favors

2005-04-16T09:14:00.000-07:00

Th Seattle P.I. book critic John Marshall reported that " longtime editor ( Charles Deemer) compiles an intriguing anthology of wide ranging essays first published by The Oregonian newspaper; among the stellar contributors to this Oregon small press title are Ivan Doig, Barry Lopez and Larry Colton."

The Seattle Times book critic Michael Upchurch added to his brief and favorable mention the telephone number and name of the publisher. The 503/223-6737(Bianco Publishing) received requests for the book from a number of Seattle residents who read the brief book review.

Meantime, the May 18 celebration is gaining response as a result of mailed invitations and telephone contacts. Newspaper advertisements will begin appearing the first week of May. In addition posters will be circulated in the neighborhoods.The event begins at 4 p.m. May 18 (Wednesday) Headlining the author's list will be Charles Deemer, note playright and author who edited OREGON FEVER, Dan Yost, Charles Gould , Art Chenoweth, Ivan Doig and others.

Annie Bloom books signing

2005-04-10T11:30:00.000-07:00

Annie Bloom's Books at 7834 SW Capitol Highway, Portland will hold a book signing for Charles Deemer, Portland author and playright, for his latest work, " OREGON FEVER" on May 24 at 7:30 p.m. For more information contact Annie Bloom's at 503/246-0053 or jrbmedia@hevanet.com.

Book Celebration, signing and party

2005-04-10T11:18:00.000-07:00

One of Portland's hippest and just plain tony spots will host a grand party and book signing for author and writers included in the publication of OREGON FEVER. In the trend-setting Northwest district of Portland, St. Honore Boulangerie (bakery) at 2335 NW Thurman St. will be the place to be on May 18 from 4 to 7 pm to meet the writers and feast upon some of the region's fabulous french pastries and sip champagne.Everyone is invited. For more information. e-mail "sainthonorebakery.com " or "jrbmedia@hevanet.com".

Press reviews offer varied opinions

2005-04-10T10:45:00.000-07:00

Grants Pass Daily Courier in its March 30,2005 reported "Oregon Fever: An Anthology of Northwest Writing 1965-1982 " features "some of Oregon's best writers, including National Book Award winner Barry Lopez and Pulitzer Prize nominee Larry Colton."

In a more lengthy review the Portland Pulitzer Prize weekly Willamette Week reported in its April 6, 2005 issue, that the two pieces in the mid-60s by Don Berry, author of "Trask" and Rick Rubin, a short story writer, did ignite response that drew attention to the newly revamped magazine .The review was critical of the book's design and other editorial mechanics but was complimentary of its contents including the Blazermania piece by Larry Colton and the vivid descriptions of the Mt. St. Helen's 1980 eruption. Matt Buckingham, assistant copy editor of the weekly and parttime reviewer, added, despite his criticism, the book had a raffish charm as examples of "edgy" journalism of the period..

Tacoma News Tribune adds its comments

2005-03-18T19:22:00.000-08:00

The Tacoma News Tribune , one of the more respected newspapers in the Washington Puget Sound region , joined its fellow publications in the Pacific Northwest, in reviewing and favorably commenting on" OREGON FEVER" , the anthology recently published by Bianco Publishing/Avellino Press (Portland, Oregon) and edited by Charles Deemer, noted Portland playright and author.
Jean Jackman, writing for the Tribune's book section, said Rick Rubin and Ivan Doig , two of the nationally recognizable names in the book, contributed " evocative essays about winter hiking that suceeded in capturing the magic and beauty of shifting landscapes..." Jackman also enjoyed the freshness of a seriocomic essay by Daniel Yost, the popular Portland screen writer who co-authored with Gus Van Sant "Drugstore Cowboy."
Jackman said it was unfortunate that only one of the articles ( in the book) was written by a woman and assumed that the magazine leaned heavily on the white male side. However, the book is based on the stories in Northwest Magazine covering more than 18 years. During that period 936 magazines were published and there were on an average about three feature articles in each magazine making it a total of more than 2800 articles for the period. The 28 included in the book represent less than one per cent of the total. Northwest Magazine was one of the first to highlight the cause of women's right.In fact, a theme issue was published in the '70s headlining the importance of the black woman and how she is regarded highly as a mother and homemaker. The issue received some negative feedback which came mostly from an all white distaff audience. The Tribune review ran Feb 6, 2005.

"High-quality " nostalgia

2005-03-01T20:05:00.000-08:00

The Oregon Newspaper Publisher's bimonthly publication OREGON PUBLISHER called OREGON FEVER " high quality Northwest nostalgia. In a generous review the publication's editor David Merrill wrote:
"The book ( OREGON FEVER) harks back to the days of 'Northwest Magazine" (in the Sunday Oregonian from 1965 to 1982). Those who miss it and those never heard of it should be equally entertained by this collection of 28 essays". The magazine, Merrill continued , attracted a cadre of excellent authors who garnered national recognition either before or since their publication in Northwest Magazine .

Barnes & Noble schedules signing

2005-02-22T10:09:00.000-08:00

Charles Deemer, Portland (Oregon) playright and author will discuss and sign his new book OREGON FEVER on Wednesday March 9, 2005 at 7 p.m. at Barnes & Noble book store 1720 Jantzen Beach (Portland, Oregon)

Bend Bulletin Press highlights "OREGON FEVER"

2005-02-22T09:29:00.000-08:00

Bend Bulletin newpaper in Bend, Oregon gave a five column review of our book accompanied by a photograph of the cover.The article, written by Jim Witty, book reviewer for the Bend Bulletin "newspaper, was headlined with the following : OREGON FEVER CELEBRATES FREELANCERS' WORKS...." Witty writes, "....the essayists' topics are wide-ranging, the outdoors and environment figures heavily in "OREGON FEVER."
The review appeared Feb.9, 2005.

In another press review published Feb. 3, 2005 , a Walla Walla (WA) Union-Bulletin writer, Annie Charnley-Eveland described one of the essayist's stories on the Mt St. Helens eruption as " a dramatic account".Among the others
writers in the book , she reported, were a National Book Review winner and a Pulitzer Prize nominee.

OREGON FEVER gets wide distribution

2005-02-04T18:58:00.000-08:00

`It has been several weeks since the first major shipment of books (OREGON FEVER , an anthology of Northwest writings, edited by Charles Deemer) went to retail outlets in Oregon, Washington and western Idaho. More than 80 retail outlets have so far received advance information about the new book . Early press reviews and other marketing data has also been distributed to key wholesalers and distributors.

Partners West Book Distributing Co., Inc. has reported distributing the book to major chain and independents in Oregon and Washington. Far West Book Service in Portland and Bianco Publishing are also shipping the book to many independent outlets in the large urban areas of Oregon and along the Oregon coast.

Some of those receiving the books are Barnes& Noble, Waldenbooks, Borders, Powell's, Grass Roots bookstore Twenty-Third Avenue Books and many others .

Encouraging reports from a preliminary telephone survey indicated that more press reviews will be appearing soon in newspapers in Seattle, Eugene, Grants Pass, greater Portland area, Medford, Boise (Idaho) and other dailies in the Pacific Northwest . To date, The Oregonian, Salesman Statesman-Journal and the Klamath Falls Herald & News have given lengthy reviews of the book.

Signings are being scheduled for early Spring in the Portland area and later throughout the state and into Washington state.

2005-01-18T09:08:00.001-08:00

"OREGON FEVER" reviewer fascinated

2005-01-18T09:08:00.000-08:00

In one of the more comprehensive reviews "OREGON FEVER"leaves a fascinating imprint on Southern Oregon book reviewer. In a half page article highlighted by a 4x6 inch reproduction of the book cover, book reviewer and regional editor Lee Juillerat writes that the 256 page anthology of Northwest writings "host a fascinating mix of stories" that shows perspectives and viewpoints. "OREGON FEVER" writes Juillerat" isn't what a reader might expect. That's part of the delight and pleasure." The review was published Jan. 6, 2005 in the Herald and News newspaper in Klamath Falls, Oregon.

new reviews and marketing inroads

2005-01-09T13:44:00.000-08:00

OREGON FEVER, the anthology by Charles Deemer has been appearing in many of the main line and smaller book stores in the greater Portland area as well as in other parts of the region Latest news review was by Dan W. Hays, book critic for the Statesman-Journal in Salem,Oregon. The article appeared Sunday December 26, 2004 in the Northwest Book section pages of the newspaper. Here quoted in part :
" Here is a special treat for people who still miss The Oregonian's late, lamented Northwest Magazine," writes book critic, Dan Hays."The book contains 28 essays 18 writers who graced he pages of that Sunday magazine.....All these pieces are sharp, insightful and valuable. Surprisingly, none of them are dated. Come to think of it , this book is a treat for just about anyone."
A copy of the entire story will be in this blog.
In addition, almost 100 book stores and outlets will or have received advance releases of the book as well as a copy of the first newspaper review of the book by The Oregonian's book staff.
The retail stores receiving the material are located in southern and eastern Oregon. More than 50 of the mailings went to book stores in western Washington and parts of eastern Washington.
Review copies will be mailed this coming week to major daily newspapers in Oregon and Washington. The initial mailings of reviews copies have already gone to newspapers, TV and radio stations in the greater Portland area.

The Sunday Oregonian book section highlights book

2004-12-21T18:19:00.000-08:00

"OREGON FEVER" receives noteworthy review in the book section of the SundayOregonian's BOOKSWEEK section. Writer Beverly Close wrote " Oregon Fever"is a wonderful collection of articles. Northwest residents will enjoy this look back at local history and thought." The book is an anthology of Northwest writings from 1965 to 1985 in the newspaper's revived Northwest Magazine. The revival took place with the appointment of journalist Joe Bianco to the post of editor for the magazine.

In a five column above- the- fold spread headlined: "Deemer culls Northwest Magazine for best of Bianco Years " the reviewer presents the evolving stages of the Northwest Magazazine. Incorporated in her review are some of the more memorable essays from the award winning magazine.

The review article appeared on Page F7 of the December 19, 2004 edition of The Sunday Oregonian . Link to book review.

2004-12-15T04:58:00.001-08:00

promotion/press activity

2004-12-15T04:58:00.000-08:00

Additional shipments have been made to Partners West and Far West, both book distributors, in the past week or so.Books have been mailed to press and promotional sources in the Portland area. Wider promotional distribution is planned.Some early es notice is expected this week, according to a local press representative.Preliminary plans are underway for book signing dates. Barnes& Noble is planning several in the greater Portland area .
12--15-04

"OREGON FEVER" READY FOR SALES

2004-12-04T13:11:00.000-08:00

"OREGON FEVER" books are enroute to distributors in Oregon and Washington. Shipments have been made via UPS to Partners West in Renton, WA. and pickups were made by Far West Book Service Inc. in Portland.The books will be on sale at the annual Oregon History Society Christmas book sale this weekend December 5 from 12 noon to 5 p.m. Charles Deemer, the editor of the anthology and Larry Colton, one of the featured writers, will be there signing. Gold Beach Books in Gold Beach, Oregon has ordered direct from publisher and books should be on sale there well before Christmas . Early appraisal are very positive. Officially, publicity on the book will begin in January 2005. Tentative signing dates already have been scheduled in some of the retail outlets in the Portland area. Books also have been shipped to the Oregon State University bookstore in Corvallis , Oregon.

"Oregon Fever" interest widening

2004-11-30T17:06:00.000-08:00

More book sellers are reporting interest in the new anthology of Northwest writrers. Another distributor contacted the publisher for information regarding arrival dates for books. The last report from our broker indicated the first special order shipment due to arrive Dec. 1 to be followed by balance of shipment in a few days later.
Also contacted one of the leading press critics who expressed interest in the book and agreed to respect publication date which has been set for January ,2005.

bookstores in Oregon alerted

2004-11-25T15:38:00.000-08:00

Additional announcements of the forthcoming book OREGON FEVER, an anthology of Northwest writings between 1965 to 1982 was mailed late last week to more than 60 book stores in the state. Latest word from the printer broker is that the books will be arriving at the publisher's holding area early next week by Dec. 1 or earlier. The first shipmernt is earmarked for the Oregon History Society to be followed by orders from Partners West and Oregon State University.

2004-11-16T19:33:00.000-08:00

oregon fever cover photo

2004-11-15T18:36:00.000-08:00

The cover of Oregon Fever contains a double page photograph of Mt Hood spreading over the front and back covers.The photo was taken by Joe Gault Bianco of Des Moines, WA.The photographer is a blood relative of an Oregon pioneer family (Gault) that settled in southern Oregon in the Gold Hill area of Jackson County. Alsoon the cover are the names of leading writers in the books including Barry Lopez, Ivan Doig and Larry Colton.

Oregon fever theme

2004-11-13T23:33:00.000-08:00

The reasons for Oregon Fever are many but uppermost in its publication is the need to emphasize the importance of a free press , one that is not held hostage by mass hysteria , public opinion and the uninformed . Oregon Fever , the book, explains and demonstrates what can be accomplished by the media if it pursues its objectives in an unrestricted environment.

oregon fever

2004-11-13T11:39:00.000-08:00

The new book published by Avellino Press should be printed and ready for distribution the last week of this month of November. Orders are already coming in as a result of circulated flyers sent though the U.S. mail. The flyers went to bookstores in Oregon and nearby southern Washington state.

update on Oregon Fever printing

2004-11-10T11:21:00.000-08:00

Proofs for the upcoming book on the anthology of Northwest writings from the period from 1965 to 1982 have been checked and approved. Proof material will be delivered via air to printing house by deadline Nov. 11 '04. Books should by ready for late November distribution to early outlets.

Pre-publicity has resulted in orders from several book retailers and from a distributing company. So far more than 100 books have been ordered,

new book

2004-11-05T11:51:00.001-08:00

A new book will be published in a few weeks covering the period 1965 to 1982 recording the writings of prominent Pacific Northwest authors .

The title "Oregon Fever" is an anthology of Northwest writings edited by the prolific Portland playwright and author, Charles Deemer. Included in the 256 page book are such noted writers as Barry lopez, Ivan Doig and Larry Colton to name just a few.

The book retails for $19.95 and will be available in all Oregon bookstores . The ISBN number is 0-9643408-9-5. For further information contact your local bookstore or the above publisher at jrbmedia@hevanet.com