Wednesday, January 25, 2006

Powell Books at PDX boosting OREGON FEVER

Air travelers at Portland International Airport (PDX) are purchasing OREGON FEVER at Powsell Books. Sales are atttributed to the book's easy-to-read format. OREGON FEVER is an anthology of short essays by leading Northwest writers including Ivan Doig, Barry Lopez and Larry Colton.

Sunday, January 15, 2006

OREGON FEVER,the book, in The Oregonian sales drive

On January 2nd The Oregonian published a half page subcription campaign advertisement offering the book OREGON FEVER as a gift to new sign-up subscribers. The half page promotion will continue throughout the month, according to a spokesman for the newspaper.

new marketing tool begins

January was the beginning for a new marketing tool for OREGON FEVER . It launched a cooperative effort with the largest daily in the Pacific Northwest.