Saturday, June 27, 2009

Classic Italian Cookbook Making Comeback

COOKING ITALIAN, THE COOKBOOK BY JOE BIANCO (FROM MY DEAR ITALIAN MOTHER'S PEASANT RECIPES) IS MAKE A COMEBACK.
Avellino Press RE-RELEASED THE BOOK AND IT IS SELLING A FOOD FAIRS AND BOOK SHOWS IN THE PORTLAND OREGON) AREA.
THE BOOK GIVES EASY-TO-DO TRADITIONAL ITALIAN RECIPES FROM THE NAPLES REGION OF ITALY CONSIDERED BY MANY FOOD ENTHUSIASTS TO BE THE CENTER OF TRUE ITALIAN COOKING.
THE RECIPES ARE MOSTLY VEGETARIAN AND LOW COST.
COPIES SELL FOR $9.95. THE BOOK IS SOFT COVER WITH ILLUSTRATIONS ON ALL TYPES OF PASTA SOLD BY RONZONI MACARONI COMPANY IN NEW YORK. THE BOOK WHEN ORIGINALLY PUBLISHED IN 1976 WAS REVIEWD BY LEADING NEWSPAPERS AND WIRE SERVICES IN THE COUNTRY INCLUDING THE ASSOCIATED PRESS,THE NEWARK STAR LEDGER, THE OREGONIAN IN PORTLAND OREGON,THE SAN FRANCISCO CHRONICLE AND SAN DIEGO UNION.

Friday, May 30, 2008

easy and healthy recipes for workers

I walked into my kitchen this evening unable to decide what I was going to make for my dinner. I make my dinner almost every evening and I dread going out because of the difficulty in finding a cafe offering simple, economic and healthy foods.I live on a limited income and I must be very careful to control my urges for fancy foods.
Anyhow, I splurge on some mozzeralla which I bought for a decent price at the local Cash&Carry wholesale store. In addition I picked up at a decent price some fresh halibut and a red bell pepper which I'm told is loaded with all sorts of necessary vitamins more than its green and yellow companions. I baked the halibut which I dressed with olive oil and several slices of bell pepper . I sliced the mozzerella, dipped the slices in egg batter and bread crumbs and sauted them in olive oil. For some greens I cut up some brocoli, steamed them and them sauted them in olive oil. It was terrific.Plenty of vitamins and extremely satisfying.

Sunday, May 25, 2008

Book signing at Made in Oregon store`

Paul Pintarich, author and journalist, will be signing his new book HISTORY by the Glass, a Second Round,Saturday (Rose Festival Parade Day)June 7 from 2 to 4 p.m.at Made in Oregon store, Lloyd Center next door to Nordstroms.

Since its publication in November 2007, HISTORY by the GLASS, a Second Round,has enjoyed book signings at Powell's, Goose Hollow Inn, University Club of Portland, Buffalo Gap tavern,and Gottleib Art Gallery,(downtown Portland).

The book is a history of current historic Portland taverns, bars and saloons.Photos of the saloons accompany each essay plus a directional map. The book cover has a four-color photograph of an overflowing beer mug with two Portland roses.

For more information see www.biancobookpublishing.com

Sunday, July 15, 2007

Forty-four old taverns highlighted

In the forthcoming second edition of History by the Glass, a book on Portland's past and present saloons, bars and taverns, there will be 44 historic drinking establishments introduced and revisited. This new and revised edition of the original Best Seller should be appearing in bookstores late October or early November.
A photo of the second edition will be in our blog in the weeks ahead.Already we are getting interest from the independents as well as the chains.
We will keep you posted.

Monday, June 04, 2007

History by the Glass , a second round

In several months Paul Pintarich, noted author and one time book critic of The Oregonian newspaper,will release his new book ..a second edition on Portland historic taverns and bars. For more information contact publisher: Bianco Publishing/Avellino Press 503/223-6737 or jrbmedia@hevanet.com

Wednesday, January 25, 2006

Powell Books at PDX boosting OREGON FEVER

Air travelers at Portland International Airport (PDX) are purchasing OREGON FEVER at Powsell Books. Sales are atttributed to the book's easy-to-read format. OREGON FEVER is an anthology of short essays by leading Northwest writers including Ivan Doig, Barry Lopez and Larry Colton.

Sunday, January 15, 2006

OREGON FEVER,the book, in The Oregonian sales drive

On January 2nd The Oregonian published a half page subcription campaign advertisement offering the book OREGON FEVER as a gift to new sign-up subscribers. The half page promotion will continue throughout the month, according to a spokesman for the newspaper.

new marketing tool begins

January was the beginning for a new marketing tool for OREGON FEVER . It launched a cooperative effort with the largest daily in the Pacific Northwest.